A dashboard is important for the smooth functioning of every kind of industry. It not only puts all the Key Performance Indicators (KPI's) under one overarching umbrella for easy reference, it also adds a beauty angle to the otherwise staid data visualization practices. If we take the automobile industry as an example, we can aptly illustrate how a dashboard for the automobile industry would work.
The first point to consider are the KPI's of the automobile industry, that is, what are the factors that a senior level management executive would like to keep track of while analyzing the performance of the company over the period of year. The most important indicator is the revenue. To represent the financial aspects on a chart we tabulate the finances into expenditure and revenue. Within the expenditure tab we have different heads like manufacturing, infrastructure, etc. Within the revenue tab we have heads like total sales broken up into sales per model and revenue from spare parts, etc. Once we put all of these on one chart, we can add figures from different years and thus the financial aspects of the company are comprehensible at a glance.
One of the other most important KPI is the data about the employees. This can be divided into different heads such as the salaries, insurance, housing allowance, and in addition details such as location, position and tenure in the company can be inserted as drill-down options within the charts and flash maps. Office locations, for example is data that the management would be interested in and this can be illustrated aptly on a flash map with the aid of pin points that are color coded to represent the kind of establishment the company has in that particular location.
It must be mentioned at this point that the dashboard will be divided into different tabs that can have varying access levels according to the information most relevant to the viewer. The main heads will be financial, employees, research and development, marketing, warehousing, customer feedback, and competitor analysis. This data will comprehensively convey the state the company is in to any viewer while retaining the visual appeal created by flash charting.
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