Seems these days everybody has his face on Facebook. While some might dismiss this popular social network as nothing more than a time-waster - a place to play games or track down old high school friends - Facebook provides users with an active avenue for business networking and promotion. Book authors are using the site to host virtual release parties, and job seekers may actually find leads through the site! One popular application also allows non-profit organizations to accept donations, so this social media site can be a proven moneymaker.
How can you make Facebook work for you? If you have a product or a business to promote, the site offers you yet another Internet place card for your marketing endeavors. Like with MySpace, Twitter, and other networks, you can use your Facebook profile to link to your main website, online store, or weblog, but there are other ways you can make the site work for you.
Create a Fan Page for your product or business: Check your Facebook dashboard news feed on a regular basis, and you may find every day your network friends are announcing their fondness for a particular TV show, movie, or music group by becoming a fan. The Page Manager application allows anyone to create a fan page for just about anything worth admiring, and it's simple to use. Book authors may use the application to create fan pages for themselves and allow readers to join and discuss recent novels. If you operate a business, restaurant, or service you can also create a page and build a following. Use the fan page's Notes application to import your weblog and keep the page updated with specials and news alerts.
Start a discussion group: The groups application on Facebook is a handy way to gather like-minded users to discuss a particular topic, and it's also a great marketing tool. Used like any other message board, the group can be your forum to an interested audience who will view you as an expert on the topic at hand.
Say, for example, you own a travel agency and wish to promote yourself. You wouldn't necessarily start a group about your agency, but you might consider forming a group about International Travel, or travel to a specific part of the US. As you attract Facebook users to your group, you can post video clips or a gallery of destination photos, and write articles on travel tips and seeing the world on a budget. Use the interactive functionality to set yourself up as a Q&A expert and build your credibility.
Make use of the Bulletin Application: Every time you have a sale, offer a new product, or are hosting an event, let your friends know! Facebook's Bulletin Application lets you post an announcement to all of your friends at once, so there's no need to individually contact everybody when you have news to share. Always post relevant URLs and points of sale to encourage click-through traffic.
With regular maintenance, your Facebook profile can be an effective marketing tool for your business. Take advantage of the many applications available on the social network to grow your online visibility.
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