If you're new to internet marketing and want some rapid, targeted traffic then ezine article writing takes some beating. I've proved it myself. Before I had my own product to promote the thought of devoting time and effort to writing articles only added to my concerns about overwhelm. At the same time, I thought, what would I have to write about that would interest anyone? How wrong I was.
But when I had a product to sell, then it was time to start applying some of the internet marketing techniques that I had learned. I needed some rapid traffic to the website that I'd built to promote my book.
Applying Internet Marketing Techniques
While I was writing my book it seemed to be taking ages to complete. At times I wondered if I had bitten off more than I could chew. But once it was completed, although feeling very pleased with myself, I realised that my work was only just beginning. At that point it dawned on me - now I have to sell the book and that means I will have to promote it. As I was self publishing by using a print on demand service I didn't have a publisher to do the promotion for me - I was the publisher!
I needed exposure fast and some targeted links to the website that I'd built to promote the book. I needed traffic. So I started to concentrate my mind on applying as a many of the internet marketing techniques that I had been learning about as I could. And one of those techniques was ezine article writing. I decided to make a start and go with the top ezine publisher - EzineArticles.com.
Test the Water - It's Warmer Than You Think
For those of you that haven't tried ezine article writing yet, writing your own articles and submitting them to an ezine directory is a super effective way to get traffic to your site. I was delighted to find that within just a couple of days my first article was approved and available live online. Not only that, but when I did a Google search for the keywords I had used, I found that I was getting top positions on pages one two and three.
Fantastic!
The reason being, that my chosen article directory, EzineArticles.com, is ranked so highly in the search engines, particularly Google, that my article was picked up by them pronto and available for all to see, in double-quick time.
Quality Before Quantity
Writing ezine articles is very satisfying and rewarding. You will need to be consistent though. The temptation may be to throw everything in at once with everything you want to write about submitted over a few days; then it fizzles out because you run out of things to write about. Take it easy. Some people recommend submitting articles every day, others, just twice a week. As long as the articles are of good quality, then that will beat quantity any day; well that's what I believe. Your articles must provide useful information to the reader.
EzineArticles.com and WordPress
By the way, I've just discovered a really cool feature from EzineArticles.com. It's the ability to write a blog post which is also then submitted at the same time as an Ezine.com article. The EzineArticles WordPress plugin allows you to submit your original WordPress posts to EzineArticles.com, and monitor their review status right from the WordPress Dashboard. A brilliant idea: now you get two-for-one and increase your exposure at a stroke.
I'm trying it for the first time with this post. I'll let you know how I get on next time. In the meantime, if you haven't done so already, open an ezine account and get writing. Take the time to study the guidelines and read a few articles submitted by the article writing masters. Once you get the hang of it, you'll love it. The key to your success is in your hands - literally!
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